→ Visit The Nicest Place on the Internet
My friend Jeff and I were having one of those days. None of the usual methods seemed to be working. Not music. Not food. Not office puppies. What we craved was something honest and good, unhappiness-offsetting, fail-proof and grin-inducing. We wanted to counter the negativity of the bitter corners of the internet. So armed with a tripod, camera, and a free weekend, we created The Nicest Place on the Internet.
Since launch, over 7 million people have visited the site and the videos have been viewed 9 million times. We've received over 500 hug submissions and the project has been featured in Mashable, NPR, Washington Post, Huffington Post, Gizmodo, PSFK, The Wall Street Journal as well as other blogs and newspapers worldwide.
It's a nice place to visit on days like today.
Sometimes a minute feels like an eternity. Especially a minute without cookies.
To date, "Timer" is the most watched and shared Apple commercial.
It started out as a quick project to concept Siri moments for the iPhone 6s anthem spot. However, my partner Will and I wanted to squeeze a bit more out of it, and wrote full scripts and scenes for shoot day. Happily, we wound up with way more hilarious footage than was useable for the anthem spot alone. It snowballed into writing scenes for each of the cameos that followed, and we were able to create a parallel campaign of Siri and other moments featuring celebrities using iPhone 6s.
Will and I wrote for and acted as ACDs for the course of the project.
Do drop me a line if you'd like the password to watch the spots at the bottom of the scroll.
I'd charge my iPhone 6 off of my laptop while we were sitting in the edit bay. Since I don't have a 6s (where it recognizes only your voice), the opening would always activate my phone. Made me chuckle every time.
The first of a suite of spots to launch the Apple Watch into the world and my favorite of the three. As for morning routines, mine usually include eggs in any and all forms and salsa, if it can be found.
That small slice of time before the day really begins. Coming and going, waking up and sneaking out. Me? I'm the one trying not to smudge her eyeliner on the way to a coffee.
Lacing up to race (yourself, your pup, a friend up the stairs), pushes, pulls, spins and everything in between. Hit a wall, take a break and then start up again. For all the ways you move.
→ Visit This Moment Right Now
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The idea for this experiment was born of a dream and an insult.
When you arrive at the site, your front-facing camera is activated and you see yourself, as your technology sees you. Time ticks on.
Some of my friends found it scary, others (including myself) thought it gave them that "carpe diem je ne sais quoi." But give a scroll through my favorite short pieces of writing, and let me know how you feel at the end of it.
Selections include Dylan Thomas, Pico Iyer,
The Phantom Tollbooth, Andy Dufresne, Rilke, websites, images, President Thomas Whitmore and Mr. Winston Churchill.
This spot launched the iPhone 6 with Jimmy Fallon and Justin Timberlake. Dare you to not sing along.
The new iPhones are here and their size is just the beginning.
Every day, more photos are taken with the iPhone than any other camera. And the camera on the iPhone 6 is better than ever before.
The new iPhones come with a thing called Health, so you can keep track of it.
This spot launched the "You're more powerful than you think" campaign for the iPhone 5s.
Since the first iPhone debuted on June 29, 2007, people have used it as a digital journal to document their lives: their friends, growing up, morning light, patterns, love, hardship, nature, anything, everything.
And among those 6 million people to own the first iPhone was a dancer named Claire.
She's owned every one since, and all the content shown was shot on what it's seen on.
To help raise awareness during National Women’s Health Week (May 10-16), we wanted to debut Claire’s story when it mattered the most, National Women’s Check-up Day, May 12. In addition to this, a proposed percentage of iPhone sales would be donated to the American Cancer Society.
A few more nuggets that shined and had us in stitches, but ultimately did not make it on air. "Cookie Party" gets me. every. time.
→ Download Afterparty on iTunes (beta 1.0.1)
"Did you see Tommy rip his pants dancing?"
"I couldn't go, what was the hashtag again?"
"Hey did anyone get a photo of that?"
"Ohhh, I love that group shot! Text me it?"
Spoiler alert: no one will ever remember to text you that pic. So a few friends and I decided to tackle our (hanging out/wedding/party) photo problems by making an app we wish we had.
Here's how it works:
1. Log in using Facebook.
2. Create an event/location with Foursquare.
3. Invite your friends to it.
4. Go about your business taking photos.
Everyone who takes photos using the app will be able to see everyone else's photos there. #NoHashtagNeeded and #Private. Using it like your regular camera, all the photos get put up on the party cloud and anyone who is invited and 'attending' can view or download them. So, say you have to work and can't go to your friend's wedding, you can still attend the Afterparty (and view, comment, or download the photos). For a length of time after the event (as determined by the creator), the entire collection of photos exist in one place, no hashtag needed, then they disappear. And you'll never have to ask to be texted that shot again.
Because after the party there's the Afterparty.
Carving out a new space in the connected car world, Volkswagen and Google partnered to create a social driving app for fun and utility. With Bluetooth, track data in real time like traffic, weather, location, distance, and social interactions. Regular drives become games where you can digitally “punch” other VWs, learn about your driving habits to improve your commute, unlock stickers, and earn rewards.
You can also create Smilecasts for road trips or those meandering, spontaneous drives. These are living travelogues filled with the photos you take, interactive maps of your trail, and any other memories that are updated as you go. All shareable, so your friends can follow along as your trip happens.
SmileDrive has been featured in Fast Company, The New York Times, Mashable, TechCrunch, PSFK, Engadget, Inc.com, The Next Web, Creativity and other blogs worldwide. We've won two One Show Interactive awards and were named FWA's Mobile App of the Day.
Go for happier drives.
To decide which of the top seven baseball players would grace the cover of PlayStation's MLB13: The Show, we combined two quintessential American pastimes: baseball and political elections.
Fans voted for their favorite athlete and were rewarded with (over 40) videos, stats and an interactive stadium of their guy. In turn they made memes, threatened their loved ones online, and even used pizza to vote. Everyone from ESPN to Fox to Eva Longoria, Spike Lee, Anthony Bourdain and LeBron James (to name a few) tuned in to join the fray. And when the dust settled, Andrew McCutchen of the Pittsburgh Pirates won the ultimate honor, immortality as the cover athlete of MLB13: The Show.
In just five days, over 433,000 votes were cast, the campaign was hashtagged over a million times, the videos got over a million views and the site was visited over a million times. When the dust settled, we had over 800 million earned media impressions and Andrew McCutchen had emerged victorious.
A few ongoing Instagram on-the-sides I created that make me laugh. These are meant to be peeped on your phone for maximum visual / functional impact.
The song "Drive" by The Cars is 238 seconds long. Which on Instagram, amounts to 16, 15-second segments. So check out the hashtag in List View, scroll to the first video and scroll up every 15 seconds for a—based on your ability to scroll in a timely manner—rendition of "Drive" set to phone-shot video of cars driving in LA. I started 105 weeks ago in the pre-auto-looping video era and am only halfway though so far. However, if you are jonesing to hear the whole song, here you go!
When Instagram introduced auto-looping into their videos, it set #TheCarsDriveinLA into a different direction. If the audio didn't stop, how would people know to scroll up to the next video? Question: Who benefits from loops? Answer: Freestyle rappers. So if you're a rhyme god and find yourself without your beatboxing sidekick, well well well have I got the Instagram feed for you. (Current status: in development and attempting to film a rap vid with someone I found on Craigslist.)
Life triptychs and pseudo-commentary. I carry around a lot of old photos on my phone. When I scroll around, sometimes I happen to find patterns in them, even though the photos might've been taken years apart. #predictable #lopoismynickname
The SportsCenter of my life where I live vicariously through myself.
Volkswagen SmileDrive partnered with filmmaker Brett Novak and VW team member/six-time cyclocross champ, Tim Johnson, to create this short film of Tim, prepping for and racing in his hometown.
Volkswagen SmileDrive partnered with popular food blogger Hilah Johnson to create an instructional cooking film that takes us on a field trip to Austin farmers' markets on the quest to make the (best) beet BLT sandwich (ever). I have made it, and it is delicious.
Target partnered with celebrity stylist and Twitter influencer June Ambrose (who has over a half a million followers) to surprise the internet with the first live, social, fashion lookbook.
We created a war room in New York City filled with Target’s spring collection, a photographer, a community manager, and a celebrity stylist. For four hours, anyone who tweeted “I don’t know what to wear” could get a look styled just for them. In eight minutes, we identified a tweet from someone with a high Klout score, briefed June Ambrose, styled a look, shot it, created a custom 3D type handle of their Twitter name as proof of real-time authenticity, and tweeted it.
We called it a Twitterbomb.
In those four hours, we reached 5,129,282 people and gained over 600 followers for On the Dot, Target Style’s tumblr. There was a 50% increased engagement for Target Style's online channels and a 334% increase in @TargetStyle mentions. The content generated was used in social channels for months to follow.
And we got @TargetStyle put in Twitterjail for causing a ruckus.
For those of us who have ever held our hands out and pretended to grab a steering wheel, with Kinect Joy Ride, flailing and jumping around translates to busting stunts. So break all the traffic rules you want in your family room, but don't let your friends get away with it online. Using Facebook Connect, find and ticket friends that are going a little crazy; over-posting, heavy-handed Liking and general digital overzealousness.
Everybody is guilty of something online.
Now's your chance to let 'em know.
March 27, 2011 was a good day. The VCU Rams trounced Kansas by 10 to advance to the Final Four for the first time in history. I wanted to celebrate on Facebook, so I magiked together JRod, Mt. Everest and a delicious Thanksgiving feast to post. It was well received, so I started throwing my mashups up on a Tumblr and invited any fan who could cobble the pixels together to come play.
Within four days of its creation, the blog got over 20,000 views from 43 countries. The site was written up in RVA Magazine and posted on VCU's official blog and Twitter. Even a few of the players on the team tweeted it out.
VCU + Epicness + Tasty Food = Secret recipe.
Fast Company approached us with a difficult challenge: elevate the value of girls in China, a country with a long history of gender inequality. They wanted us to create a hypothetical print ad, but we saw a chance to raise society’s perception by first helping shift how women in China perceive themselves.
The simple statement, Ni Shi (妳是 or “You Are”), encourages women of China to wear red lipstick and use the hashtag #RockTheLips as a symbol of female empowerment on International Women’s Day, March 8th, 2012.
A simple action with a powerful message.
The Expedia Travel Registry combines the concept of a wedding registry with the aggregating abilities of Expedia.com. People can set up a customized account for any trip through Expedia including all flights, hotels, and activities. Features within create a stronger experience around the gift than a traditional, one-way present. It also opens up a new world of possibility for travelers who once couldn't afford to do so.