→ Visit The Nicest Place on the Internet
My friend Jeff and I were having one of those days. None of the usual methods seemed to be working. Not music. Not food. Not office puppies. What we craved was something honest and good, unhappiness-offsetting, fail-proof and grin-inducing. We wanted to counter the negativity of the bitter corners of the internet. So armed with a tripod, camera, and a free weekend, we created The Nicest Place on the Internet.
Since launch, over 7 million people have visited the site and the videos have been viewed 9 million times. We've received over 500 hug submissions and the project has been featured in Mashable, NPR, Washington Post, Huffington Post, Gizmodo, PSFK, The Wall Street Journal as well as other blogs and newspapers worldwide.
It's a nice place to visit on days like today.
This spot launched the iPhone 6 into the world with Jimmy Fallon and Justin Timberlake. Dare you to not sing along.
The new iPhones are here and their size is just the beginning.
Every day, more photos are taken with the iPhone than any other camera. And the camera on the iPhone 6 is better than ever before.
The new iPhones come with a thing called Health, so you can keep track of it.
This spot launched the "You're more powerful than you think" campaign for the iPhone 5s.
Carving out a new space in the connected car world, Volkswagen and Google partnered to create a social driving app for fun and utility. With Bluetooth, track data in real time like traffic, weather, location, distance, and social interactions. Regular drives become games where you can digitally “punch” other VWs, learn about your driving habits to improve your commute, unlock stickers, and earn rewards.
You can also create Smilecasts for road trips or those meandering, spontaneous drives. These are living travelogues filled with the photos you take, interactive maps of your trail, and any other memories that are updated as you go. All shareable, so your friends can follow along as your trip happens.
SmileDrive has been featured in Fast Company, The New York Times, Mashable, TechCrunch, PSFK, Engadget, Inc.com, The Next Web, Creativity and other blogs worldwide. We've won two One Show Interactive awards and were named FWA's Mobile App of the Day.
Go for happier drives.
To decide which of the top seven baseball players would grace the cover of PlayStation's MLB13: The Show, we combined two quintessential American pastimes: baseball and political elections.
Fans voted for their favorite athlete and were rewarded with (over 40) videos, stats and an interactive stadium of their guy. In turn they made memes, threatened their loved ones online, and even used pizza to vote. Everyone from ESPN to Fox to Eva Longoria, Spike Lee, Anthony Bourdain and LeBron James (to name a few) tuned in to join the fray. And when the dust settled, Andrew McCutchen of the Pittsburgh Pirates won the ultimate honor, immortality as the cover athlete of MLB13: The Show.
In just five days, over 433,000 votes were cast, the campaign was hashtagged over a million times, the videos got over a million views and the site was visited over a million times. When the dust settled, we had over 800 million earned media impressions and Andrew McCutchen had emerged victorious.
Volkswagen SmileDrive partnered with filmmaker Brett Novak and VW team member/six-time cyclocross champ, Tim Johnson, to create this short film of Tim, prepping for and racing in his hometown.
Volkswagen SmileDrive partnered with popular food blogger Hilah Johnson to create an instructional cooking film that takes us on a field trip to Austin farmers' markets on the quest to make the (best) beet BLT sandwich (ever). I have made it, and it is delicious.
Target partnered with celebrity stylist and Twitter influencer June Ambrose (who has over a half a million followers) to surprise the internet with the first live, social, fashion lookbook.
We created a war room in New York City filled with Target’s spring collection, a photographer, a community manager, and a celebrity stylist. For four hours, anyone who tweeted “I don’t know what to wear” could get a look styled just for them. In eight minutes, we identified a tweet from someone with a high Klout score, briefed June Ambrose, styled a look, shot it, created a custom 3D type handle of their Twitter name as proof of real-time authenticity, and tweeted it.
We called it a Twitterbomb.
In those four hours, we reached 5,129,282 people and gained over 600 followers for On the Dot, Target Style’s tumblr. There was a 50% increased engagement for Target Style's online channels and a 334% increase in @TargetStyle mentions. The content generated was used in social channels for months to follow.
And we got @TargetStyle put in Twitterjail for causing a ruckus.
For those of us who have ever held our hands out and pretended to grab a steering wheel, with Kinect Joy Ride, flailing and jumping around translates to busting stunts. So break all the traffic rules you want in your family room, but don't let your friends get away with it online. Using Facebook Connect, find and ticket friends that are going a little crazy; over-posting, heavy-handed Liking and general digital overzealousness.
Everybody is guilty of something online.
Now's your chance to let 'em know.
March 27, 2011 was a good day. The VCU Rams trounced Kansas by 10 to advance to the Final Four for the first time in history. I wanted to celebrate on Facebook, so I magiked together JRod, Mt. Everest and a delicious Thanksgiving feast to post. It was well received, so I started throwing my mashups up on a Tumblr and invited any fan who could cobble the pixels together to come play.
Within four days of its creation, the blog got over 20,000 views from 43 countries. The site was written up in RVA Magazine and posted on VCU's official blog and Twitter. Even a few of the players on the team tweeted it out.
VCU + Epicness + Tasty Food = Secret recipe.
Fast Company approached us with a difficult challenge: elevate the value of girls in China, a country with a long history of gender inequality. They wanted us to create a hypothetical print ad, but we saw a chance to raise society’s perception by first helping shift how women in China perceive themselves.
The simple statement, Ni Shi (妳是 or “You Are”), encourages women of China to wear red lipstick and use the hashtag #RockTheLips as a symbol of female empowerment on International Women’s Day, March 8th, 2012.
A simple action with a powerful message.
The Expedia Travel Registry combines the concept of a wedding registry with the aggregating abilities of Expedia.com. People can set up a customized account for any trip through Expedia including all flights, hotels, and activities. Features within create a stronger experience around the gift than a traditional, one-way present. It also opens up a new world of possibility for travelers who once couldn't afford to do so.