EBAY
Hit up Amazon for things you need,
but go to ebay for things you want.
This film launched eBay's new brand platform: a stand against beige, a celebration of individuality, and a call to shop differently. The sweet spot where people, passion, and products collide. One crazy team plus three directors who shot in three cities to tell one story. On eBay, find what makes you, you.
Each of the moments in the launch film represent the tip of the iceberg for some of these folks' stories. Since we got to spend some time with them, we made mini films with bits we loved. Gave us a chance to tell a bit more of the story behind the individual. Davidgotkicks’s clip makes me laugh every. single. time.
Press
Adweek / “eBay Wants to Fill Your Cart, and Your Life, With Color in Flashy New Ad”
CNET / “eBay Mocks Amazon for Being Boring”
Creativity Online / “eBay Paints Itself as Colorful Contrast to Amazon”
Vox / “Watch eBay’s New TV Ad That Fires a Shot at the Amazon-ification of Online Shopping”