“Jimmy John's, love the name of the new sandwich, man.
Great marketing! Especially using me!" - Lil Jon
Jimmy John’s
The Little John
Jimmy John’s was launching a smaller size of their sandwiches and gave us the naming rights. So we named it the “Little John” and then hardwired it with the most obvious celebrity endorsement of all time.
“Little John, Lil Jon, Little John, Lil Jon… yeahhh!” - Lil Jon
And in case you need help visualizing the size difference between the sandwiches?
