They don't just play the game,
they elevate it to an art form.
Major League Baseball
The Postseason in Major League Baseball is many things. It's electric. It’s bittersweet. It's unpredictable. It’s redemption. And we have just one question for you: are you ready?
I love Pharrell’s commitment to working with students. When we were finding an orchestra to perform with Voices of Fire, he suggested looking at the University of Miami’s music school. They and the choir were amazing to work with, and beautiful to watch work.
Director: Dave Meyers
Editor: Peter Wiedensmith
VFX: Framestore
October Hits Different
Live Performance
World Series
Bringing the spot to life, Game 1 kicked off with a pregame, on-field performance featuring Pharrell conducting over 400 singers from Voices of Fire.
Uzma Rawn Dowler, MLB’s chief marketing officer, put it best: “We’re really looking to extend the drama and emotion of October baseball into live moments fans can feel.”
Production: Jesse Collins Entertainment
Social
TikTok + Instagram
You know what's great about October baseball? Highlight moments happen every game, if you're lucky, several times an inning. “October Hits Different” on social carried that energy from the Wild Card to the World Series, and let us celebrate the moments with fans as they happened.