The iPhone 5s isn’t just a phone, it’s a partner in creativity. A tool that enables human potential. And when it’s in your pocket, there’s nothing you can’t do.

For the spot, we cast a recent high school grad that auditioned for the role of the guitarist/singer. She was fantastic, it was the fastest yes my partners and I could give. She later said, “When I was 18, I was cast in a commercial, which helped me to take a break from odd jobs and busking while I made my record.” And that’s the story of how I met Phoebe Bridgers.